Google vs. Apple: why Google wins

300,000 Android activations per day.

This number has recently been tweeted by a Google executive and is generally accepted as a reliable source. Although this figure does not correspond one by one with the number of Android platforms sold per day, just a few months ago, this number of devices was “only” 200,000 per day. Given the growth rate, the 300,000 figure is certainly realistic today. This is equivalent to at least 10 million Android activations per month.

Android is not only one of the most successful operating system implementations in history, but the increase in its growth rate is even more surprising. Apple Inc., probably the first in the spotlight with a successful smartphone, the iPhone, is currently losing to Google. More than that, the company loses Google just as it lost the desktop market to the WinTel monster before WinTel was the “code name” for the acquisition of Windows / Intel desktop control. Not correctly estimate the reaction skills of the opponents. The company seems to act as if it controls its own private market and is the only monopoly in the city.

The decline of Apple Mac

Apple’s first major success in recent memory was the MacBook Air. It was fine as a laptop, but a wizard to look good and easy to transport. Fashion is valuable and Apple knows it. However, most laptops are not Mac. Last year, Apple’s penetration into the hardware world went from 7.4% to 6.4%, and it is likely that it will never recover these percentage points again.

Apple is known for its dedication to exclusivity and the elitist tone of its marketing, born from its only real success in the past, the education, and the art market. The competition focuses on the entire market. Another recent study shows that Apple owns 90% of the desktop market of more than $ 1,000. The truth is clear, Apple is exclusive and the money is low end. So how does Google handle this massive victory? Simple, using the word “free.” “Android is free, as are Google Maps, Gmail and most other Google activities. Rare is the consumer who has paid Google Inc. for anything.

A simple statement of truth

In the past, Apple had moved away so much from the company’s grace that only a $ 150 million injection from Microsoft, Bill Gates himself, saved the company from history books and bankruptcy. . The reason was the cloistered nature of the company and its product line. Apple is the only manufacturer of Apple computers. Any company that wants it can make a Windows PC.

For years,

Bill Gates and Microsoft have blocked Apple by focusing on the Windows operating system and leaving the hardware to others; Does it sound similar? Apple’s Mac OS X is closed, as is the market for its software products. The history of the Apple application began with a higher inventory than any other application store, as it was the only one that could offer applications for Apple products. Now, Apple’s app store falls to second place due to the rising tide of Android developers and most free products.

Ironically,

Apple has rejected three Google applications for inclusion in its App Store and most iPhone and iPad users search the Internet with Google from their Apple devices. With the success of the iPhone, Apple has had the opportunity to change its habits. The company chose to do what has not always worked, and the future belongs to Google and Android for that.

By focusing on the widest distribution in the market. Google has ensured that almost the hardware of smartphones manufactured today and tomorrow will work with Android. He did it by offering the free Android operating system and, at this price, who can buy elsewhere? Apple will disappear from history in the same way that it has faded from history in the past. However, “all the best people” will remain visible on Starbucks with an iPad for a little longer.

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